Ammonia-free – Ammonia may irritate eyes, mucous membranes, and skin with prolonged exposure. Martha Stewart Clean™ Glass and Mirror Cleaner is free of ammonia while formulated to be as effective as other commercially available glass cleaners.
Bio-based – a bio-based product is composed of biological ingredients or renewable biological resources.
Color-free – Martha Stewart Clean™ products contain no added colors, only the natural tints of their plant- and mineral-derived ingredients.
DfE – The United States Environmental Protection Agency (EPA) created the Design for the Environment (DfE) Program to help minimize potentially harmful effects of consumer products. The Design for the Environment label allows consumers to quickly identify and choose products that are safer for families and the environment. When you see the DfE logo on a product, it means that the DfE scientific review team has strictly screened each ingredient in the product for potential human health and environmental effects. The DfE logo is only earned when a product is best in its class.
Naturally Fragranced – Martha Stewart Clean™ products include no artificial fragrances. The only detectable scent is the natural, clean scent of the plant- and mineral-based ingredients.
HDPE (high-density polyethylene) is a commonly recycled thermoplastic that carries the resin identification number 2. It is frequently recycled for use in wood-plastic composites. Resistant to chemicals, HDPE is used in landfills to prevent pollution of soil and groundwater.
Hypoallergenic – Products that come in prolonged contact with the skin—specifically Martha Stewart Clean™ Laundry Detergent, Fabric Softener, and Dish-Hand Soap—have been tested and formulated to be hypoallergenic. They contain no sodium lauryl sulfate (SLS), a known skin irritant found in other ‘green’ cleaning brands.
INCI – The International Nomenclature of Cosmetic Ingredients, abbreviated INCI, is a system of names for many ingredients used in personal care products. We have adhered to INCI standards in naming our products, believing that our consumers should have as much information as possible to help them make an informed purchase decision.
Kosher – Martha Stewart Clean™ products are Circle U Kosher-certified to meet the needs of our Kosher observing consumers.
Leaping Bunny Certification/Zero Tolerance – The Corporate Standard of Compassion for Animals (represented by the Leaping Bunny logo) is a voluntary pledge that cosmetic, personal care, and/or household product companies do not conduct animal testing during any stages of product development. All Leaping Bunny companies must be open to independent audits, and commitments are renewed on an annual basis.
PET (polyethylene terephthalate) is a commonly recycled plastic resin that carries the resin identification number 1. It is easily identified and recycled into products including polar fleece material and carpet fiber.
Plant Surfactant – Plant surfactants are usually organic compounds that are both hydrophobic and hydrophilic: that is, they both attract and repel water. This makes them soluble in both organic solvents and water, and also allows them to cut grease, an important function of detergents. Our surfactants are derived from plant sources.
Quaternary Ammonium Compounds – These compounds used in common household detergents accelerate the hydrolysis of animal by-products such as fats, glycerides, and proteins, allowing them to be rapidly emulsified in water without leaving oily residues. It has been shown to cause skin or respiratory irritation. Martha Stewart Clean™ uses no animal by-products and therefore no quaternary ammonium chloride.
SLS – Sodium lauryl sulfate is a compound found in certain ‘green’ cleaning products that has been shown to irritate skin. Martha Stewart Clean™ products are SLS-free.
Tallow-free – Tallow, derived from animal fat, is a common ingredient in many fabric softeners. Martha Stewart Clean™ products contain no tallow or other animal by-products.
Water Supply – The EPA’s Design for the Environment program tests ingredients to ensure that products carrying their seal will not adversely affect the ground water supply if used according to directions on the package label. Martha Stewart Clean™ carries the DfE certification label.