Our Story

For years, Martha Stewart has promoted creative and practical solutions for healthy living and responsible homekeeping. Her latest mission: to develop safe, responsible, and effective cleaning products for busy consumers – convenient products inspired by homemade solutions that were as effective as mainstream chemical cleaners, but with the added benefit of being safer for users, their families, and the environment.

At the same time, The Hain Celestial Group, a leading marketer of natural and organic products committed to A Healthy Way of Life™ wanted to help consumers have healthy homes as well as healthy bodies. Together Martha and Hain Celestial created Martha Stewart Clean™, a full line of natural cleaners for laundry, kitchen, bathroom, and general household use.

Our products have been developed from 99+% plant- and mineral-based formulas that are safe to use, especially in homes with children and pets. They are naturally “clean-fragranced”— without artificial perfumes and strong chemical odors—so surfaces, clothing, and hands are left smelling fresh and clean.

We strictly avoid animal by-products and testing, artificial colors and preservatives, and harsh synthetics like SLS (sodium lauryl sulfate) which can irritate skin. And all of our packaging is sustainable: our recyclable bottles are made only from PET or HDPE (carrying resin identification numbers 1 or 2, respectively) and contain recycled content, and our shipping cartons are certified by the Forest Stewardship Council to ensure that they are sourced only from well-managed forests. As a result of all these efforts, Martha Stewart Clean™ has been recognized by Design for Environment (DfE), a program administered by the Environmental Protection Agency, as a best-in-class product recognized for safer chemistry.

Most importantly, unlike many “green” cleaning products sold today, Martha Stewart Clean™ products have been shown to be highly effective in removing dirt, grease, stains, and streaks and leaving homes sparkling clean while not compromising on ingredients. Priced for every budget, they have proven to be the safe, effective, and convenient solution that Martha envisioned.